Attendees were kept busy photographing the innovative vignettes located on the show floor, at this year's IWCE: Vision'09 while they were voting for their favorite vignette throughout the three-day event. GMI is pleased to announce this year’s Viewers Choice winner Robin McCallister, Robin McCallister Designs, Jacksonville, Florida .
Using this year’s IWCE theme, Vision- the vignette designers were asked to choose a hypothetical client dossier filled with all the challenges, twists and turns of navigating the new consumer landscape. Then they designed and fabricated a window vignette that answers the question- How did you map your client’s personality, needs, views onto a window fashion?
Robin’s vignette was done for the Lifecaching/ Boho Soul consumer. Life caching is saving every moment of our lives with the expectation to relive experiences and have instant access. It’s about collecting, storing and displaying one's life through scrapbooks, i phones, Flickr. Boho Soul has us decorating with our experiences either ones we’ve had or hope for. “After interviewing my client, I decided to create a space that was an oasis. It might be in the corner of a busy family space, a small little niche up in the attic, a little sitting area that allows one to dream and reflect and see precious memories,“ says McCallister.
Inspired by her love of travel and a friend's recent trip to India, Robin created a vignette that hit all the touch points- displaying one’s life and evoking memories of times past ,travel, family or rituals. Design Pros attending Showtime, held in High Point, NC June 7-10 were also treated to Robin's vignette along with Candace Phelp's More Adventuress vignette, this year's runner up.
The following manufacturers were generous in their donation of the following materials for the vignette.
Award Fabrics- Trimmings
Conso- Trimmings
Catania Silks- Silk organza
Hanes Fabrics- Lining and interlining
Helser Brothers- Jewels Collection
Rowley- Pillow Forms
Thibaut Design - Wallcoverings
Highland Court- Pillow fabrics
RM CoCo- Swag Fabric
Silk Loom- Panel Fabric
Check out all of this year's vignettes, their backstories and their generous sponsors at wf-vision.com.
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